Sirane Mexico to open in the heart of berry-growing region
SIRANE will open a new factory in the heart of the Mexican berry-growing region in January 2016, as demand from the region for innovative products continues to gather pace.
Sirane Mexico will be based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads.
Simon Balderson, Sirane MD, said: “Mexico is the perfect place for Sirane to begin manufacturing. Certainly in soft-fruit terms, it is one of the world’s major producers, but geographically it is also quite a distance from many of its major export markets.
“This means shelf-life matters to the Mexican growers, and they understand its importance. They are very experienced and highly educated in this area, so it fits perfectly for us. The Mexican fruit export market has grown significantly in recent years following investment.
“Sirane’s invested a lot of time in recent years on shelf-life extension for fruit and vegetables, and we’ve now got some very effective products. Everything fits together perfectly.
“I’ve visited the region myself, and found the growers to be very receptive to new technology, and keen to get involved. They are seriously excited by what we’re offering.
“By opening manufacturing in Mexico, Sirane will be able to offer better service and better technology to the region, whilst also gaining from their knowledge and expertise. The transport links will also connect us with major markets in Central and North America.”
Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.
Other regions of North and Central America are also significant exporters of fruit, and so Sirane Mexico will be in a good location to supply demand across the entire region.
Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ bubble pads, and our new Dri-Fresh ABV pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences.
All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.
Simon Balderson added: “Sirane Mexico will provide jobs in the region for engineers, scientists and in manufacturing. In effect will be opening a fruit-based R&D department in the region alongside the manufacturing. We have had great help from Pro Mexico in the UK, as well as the Mexican government and the local officials in the Jalisco region.
“The location in Guadalajara is perfect, close to the major growing regions and so close to customers, and on a new innovation park with easy access to the Pan-American Highway – meaning it is well connected by road to much of North and Central America.
“Sirane Mexico is a significant step for Sirane. We’ve been encouraged every step of the way by people within the Mexican fruit industry and by government officials, and we’re now looking forward to the day the factory opens for business and begins production.”
Sirane is a highly innovative packaging product development-to-manufacture company based in the United Kingdom. It has four divisions: food packaging; medical and healthcare; industrial and horticultural, and a number of agents and distributors across the world. Sirane Mexico is the company’s third manufacturing facility, with the main manufacturing centre remaining in Telford, Shropshire, UK. The third factory is in Antalya, Turkey.
Sirane Mexico will manufacture products solely for the local markets in Central/North America. Our manufacturing in Telford will be unaffected, and is currently being expanded to provide further increased capacity, following a very successful 2015. With the exception of a small amount of existing absorbent fruit pad business currently supplied into Mexico from the UK, we will not be moving any manufacturing out of the UK.
Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Adam Green, president of Sirane North America, will be on the stand. Fruit Logistica, held every year in the German capital, is one of the world’s largest fruit trade shows – last year saw 2,700 exhibitors and 65,000 trade visitors from 135 countries.