PACKAGING for the fresh-produce world will be on offer when Sirane 'Thinks Fruit & Veg' at Fruit Logistica in Berlin in February – the biggest fruit trade show in the world.
The event will be perfect for showcasing Sirane’s revolutionary new ‘bubble pad’ to the market offering soft-fruit the ultimate protection – while remaining very cost effective.
But the Soft-Hold pad is just one of fruit packaging solutions on offer from Sirane – with a wide range of absorbent pads, shelf-life extending bags/films and more on offer.
Gillian Carter, sales manager for fresh produce, said: “Fruit Logistica will be attended by representatives of some of the biggest fresh produce companies in the world.
“It represents a great opportunity for people to meet with Sirane and see for themselves the fruit and vegetable packaging solutions which Sirane can offer to the industry.”
Sirane will focus on innovative products including our absorbent cushion pads for soft fruit.
Dri-Fresh Soft-Hold has been developed in partnership with some of the key industry players. Together with the industry, Sirane has been working to understand the parameters which affect the shelf-life and quality of soft fruit and to develop products to optimise shelf-life and quality as well as reduce transit damage, increase value and improve presentation.
Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.
It is a breakthrough product which will transform the industry - adding value to all areas of the soft-fruit growing, distribution and retail chain. It will reduce wastage, reduce transit costs, open new export markets and encourage sales growth for all types of soft fruit.
“This is the perfect product for soft fruit protection,” said Gillian. “Soft-Hold is also available with integrated anti-fungal properties for extending shelf-life in all applications.
“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable.
“Soft-Hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”
Dri-fresh Soft-Hold is available as loose pads of any size as well as reels for automatic packaging operations. Standard colours are red and black and other colours are available on request. The products are available for all global markets and applications.
Simon Balderson, Sirane MD, said he expects significant interest in Dri-Fresh Soft-Hold at the show. “This has the potential to transform the industry,” he said, “and add value to all areas of the soft-fruit growing, distribution and retail chain. It is a genuine breakthrough.
“The soft-fruit packaging revolution starts here, with the launch of Dri-Fresh Soft-Hold. If you are going to be at Fruit Logistica, it is a perfect opportunity to become one of the first people to see this revolutionary product and begin testing it for yourself.
“The Soft-Hold surface has a unique ‘tear-drop’ embossing pattern which raises the fruit from the surface to encourage air-flow and inhibit sweating, damage and corresponding fungal growth. The thermo-formed pattern is designed to minimise the contact area between each berry and the surface and to prevent the berries from moving around the pack.
“The pad is absorbent and quickly absorbs and traps any leakage from the fruit to ensure clean and attractive presentation. The pure colours available highlight and contrast the natural colour of the fruit to give the best possible appearance and quality perception.”
Dri-fresh Soft-Hold is the result of several years of dedicated research and development in Sirane’s Development Centre and extensive trials in the global soft-fruit market. The Dri-fresh Soft-hold core is a gently-yielding cushioning material which provides the softest support for each berry – giving it the best possible chance of staying in perfect condition.
Anti-fungal options are also available - anti-fungal treatment been shown to extend the shelf life of soft fruit beyond that available with current technologies. Integration of pad and anti-fungal treatment can significantly reduce packaging costs for growers and distributors.
The product complements an already impressive list of products perfect for transporting or selling fresh produce, including absorbent pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve, as well as oven/microwave cooking solutions.
“The concept of our fresh produce range is simple,” added Gillian, “We want customer’s fruit or vegetables to arrive with them in the best possible condition. For this they need the ultimate protection – and our range of products offers that.
“We are looking forwards to seeing potential new customers from around the world, as well as some familiar faces at Fruit Logistica, which is always a great show.”
Sirane’s stand at Fruit Logistica 2015 can be found in Hall 8.2, Stand A-07.
REDUCING food waste is set to become a major topic of 2015 – the UK alone throws £19bn away every year – and Sirane is once again aiming to be at the forefront of innovation.
Industry body WRAP is working on an industry-wide agreement to tackle the food waste problem, which is being dubbed Courtauld 2025 as it will supersede Courtauld 3.
Simon Balderson, Sirane MD, said: “As companies start to look for solutions to the food waste problem, the message from Sirane is that packaging can make a big difference – and we’re here to help. We’re a problem-solving company, so give us the problems.”
WRAP has held talks with leading supermarkets and retailers, following a damning report by the House of Lords which revealed the UK is responsible for one fifth of the EU’s food waste.
Courtauld 2025, which WRAP has proposed to start early 2016, will be a 10-year framework aimed at developing a new farm-to-fork commitment to tackle inefficiencies.
Courtauld 2025 will help consumers to avoid food waste, but crucially will target businesses in the supply chain and work with them to become more efficient and cut waste. The Courtauld 3 agreement targets individual stages of the food cycle – household waste, supply chain waste and packaging waste – whereas Courtauld 2025 will look at the whole cycle.
Jeremy Haydn-Davies, Sirane sales director, said: “Innovative packaging can work throughout the supply chain, and can significantly cut wastage. Many of our products have been developed with exactly this goal in mind, as it’s an area we have expertise in.
“In the fresh produce sector we’ve developed a range of solutions that help cut wastage, and we’d love to hear from companies who are interested in further development work in order to tackle industry problems.
“We work with producers, packers and retailers, so we are able to assist throughout the supply chain and offer solutions that can impact positively on wastage – Sirane is well-positioned to have just as positive an impact on the objectives of Courtauld 2025.
“Sirane developments from recent years include a lot of work on shelf-life for fruit and vegetables, with new products including a breathable film offering significant shelf-life extension and an absorbent cushioned protection pad for soft-fruit which significantly reduces the amount of damaged and unsellable fruit.”
Supermarkets and food retailers came under fire from Westminster in April after a report published by the House of Lords EU Committee claimed British retailers are merely shifting the food waste blame on to customers with ‘Buy One Get One Free’ offers.
According to the committee, retailers are failing to take full responsibility for the amount of waste they contribute to the 222 million tonnes of food that gets wasted every year.
Described by the Lords’ report as “morally repugnant”, Britain’s inability to tackle the food waste problem is said to be costing the economy at least £5 billion a year.
The report said supermarkets had a much bigger part to play in reducing waste, and that Britain’s retailers have the power to “influence the behaviour of producers, manufacturers and consumers but ”have failed to take their responsibilities sufficiently seriously”.
Evidence used by the committee demonstrated how retailers use deals like Buy One Get One Free offers to encourage consumers to buy in larger volumes so retailers can move stock they may have over-ordered on. Retailers only directly account for around 5 per cent of food waste - with consumers causing 42 per cent and producers 39 per cent - but the report argued closer analysis shows retailers have developed ways to make other parts of the supply chain take on the waste they have caused, by cancelled orders, over-ordering or insisting on standards that a significant proportion of a farmer’s crop cannot reach.
WRAP will announce a formal proposition for Courtauld 2025 next year.
Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.