SIRANE’S team in Russia will exhibit at RosUpack in Moscow next month on the back of a very successful 12 months in which significant interested has been created.
Orders for our food packaging solutions have started to come in from Russia - including innovative packaging solutions for fresh fruit and vegetables - and the show in the Russian capital should demonstrate our products to a large potential customer base.
Simon Balderson, Sirane MD, said: “Sirane Russia is gaining real momentum, and the orders are starting to come in. The potential in Russia is incredible, and there seems to be a real appetite for the sort of innovative food packaging solutions we can offer.
“From absorbent packaging to oven-ready packaging, Sirane products are beginning to appear on the supermarket shelves of Russia – and RosUpack should build on that. We have some great products for packaging and retailing fruit, including absorbent cushioned pads for soft-fruit, shelf-life extending bags and films and more.”
Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.
RosUpack is the largest packaging exhibition in Eastern Europe and is held at the IEC in Moscow from June 16-19. Hexagon/Sirane Russia can be found in Hall 2, Stand B209.
MODIFIED atmosphere packaging (MAP) can extend the shelf-life of fresh fruit – but can also cause problems with condensation – and Sirane’s absorbent fruit pads could be the answer.
MAP packaging which has been permeated with small holes can help keep fruit fresh, but this success can be negated by a downside – an excess of condensation within the pack which could contribute to problems such as increased levels of mould growth.
Gillian Carter, who heads up our fresh produce sales, said: “Whether you’re looking for absorbent fruit pads, pads with integrated ethylene absorption or anti-fungal properties, or cushioned pads for soft-fruit, Sirane has an extensive range to suit all needs.
“So come and talk to us, tell us the problems you’re experiencing, and we’ll tell you what we can do to help – it might well be a packaging solution we’ve already found, and if not we’re a development company, so would be happy to work with you to solve the issue.
“There’s no point solving one packaging problem, such as creating a pack which allows for the ideal respiration rate, if it simply creates another problem with increased mould.
“We have a range of fruit pads, available in different sizes, different colours, and varying levels of absorbencies, so whatever fruit you are packaging, we have a solution.”
Sirane’s new Dri-fresh Soft-Hold pad - which combines the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation – is one such pad which could solve condensation problems.
“Soft fruit is often transported huge distances,” said Gillian Carter, “and so protecting the fruit in the most effective way possible is vital. The more fruit that arrives at its destination in perfect condition, the better it is for everyone involved in the supply chain.
“Sirane can offer the ultimate protection, cushioned protection alongside absorbency – we can even integrate ethylene absorbency and anti-fungal options if required.
“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the packaged fruit that extend shelf-life.
“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering a final level of protection that no other product on the market has managed.”
Other products in the Sirane fresh produce packaging range include standard Dri-Fresh Fresh-Hold pads, offering absorbency, ethylene absorbency and anti-fungal options if required, and labels which can be hidden in a pack and absorb unwanted ethylene.
Anti-fungal treatment been shown to extend the shelf life of soft fruit beyond that available with current technologies, and the integration of pad and anti-fungal treatment can significantly reduce packaging costs for growers and distributors.
Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags.
Simon Balderson, Sirane MD, said: “We are the absorbency experts, so if you’re having issues with condensation in your fruit packaging, or any other issue where absorbency could be the answer, then give Sirane a call – we’re here to help solve your packaging problems.”