Smart-Release could be your smart packaging solution
A few years ago Sirane developed a packaging solution called Smart-Release, which is ideal for packaging, shipping and selling ready-to-cook meals.
The product was initially developed for fish - for various reasons, mainly to do with shelf-life and potential degradation, retailers might not want to put their fish and sauce in a pack and ship it into store.... they want to keep the two separate. Smart-Release is Sirane's answer to this conundrum.
But Smart-Release could be used for many other things, including fruit and vegetables. Anything that would benefit from the ingredients being compartmented is fair game.
Smart-Release is a microwaveable cooking bag with two or more compartments. The two elements, for example cauliflower and cheese sauce, are kept separate throughout the shipping and retail process, and when the customer cooks the food we get the clever bit. Special seals open midway through the cooking process, with the timing of the opening of the seal optimised for the perfect end result, allowing the contents of the two or more compartments to infuse together.
A microwaveable cauliflower cheese portion that's actually tasty.... there's a thought. Rhubarb and custard in minutes in a microwave.... now we're talking.
The results are outstanding. Food cooked to perfection (microwave steam cooking vegetables is a fantastic way to cook them as not only is it tasty but it means the timings are exact and they are not overdone) with the sauce added at the last minute at exactly the right time.
If you think Smart-Release could be the smart idea you've been looking for, why not get in touch.
MARK LINGARD, MARKETING