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Sirane attending Fresh Summit in Anaheim next week

PMA’S Fresh Summit is the biggest fresh produce show on the American continent – and Sirane will be paying a visit to the show in California next week.

Fresh Summit – organised by the US Produce Marketing Association - is in Anaheim from October 17th-19th.  It will be attended by Adam Green, president of Sirane North America.

He said: “Fresh Summit will be attended by representatives of some of the biggest fresh produce companies in the world, as well as many of the smaller companies who are also looking for packaging solutions and ways in which to maximise profits.

“It represents a great opportunity for people to meet with Sirane and see for themselves the products that Sirane makes and the difference they can make in the market.

“I have a number of meetings already arranged, but would welcome the chance to meet up with any other companies looking to change the way they package produce.”

One of the products already gaining a foothold in the US is our revolutionary absorbent cushioned pad for soft fruit – Dri-Fresh Soft-Hold – launched earlier this year.

Adam said: “We believe Dri-Fresh Soft-Hold pads offer soft fruit the ultimate protection.

“Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for packaging berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation. “

Dri-Fresh Soft-Hold has been developed in partnership with some of the key industry players. Together with the industry, Sirane has been working to understand the parameters which affect the shelf-life and quality of soft fruit and to develop products to optimise shelf-life and quality as well as reduce transit damage, increase value and improve presentation.

It is a breakthrough product which will transform the industry - adding value to all areas of the soft-fruit growing, distribution and retail chain. It will reduce wastage, reduce transit costs, open new export markets and encourage sales growth for all types of soft fruit.

“This is the perfect product for soft fruit protection,” said Adam. “Soft-Hold is also available with integrated anti-fungal properties for extending shelf-life in all applications.

“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable.

“Soft-Hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”

Dri-Fresh Soft-Hold is available as loose pads of any size as well as reels for automatic packaging operations. Standard colours are red and black and other colours are available on request. The products are available for all global markets and applications.

Dri-fresh Soft-Hold is the result of several years of dedicated research and development in Sirane’s Development Centre and extensive trials in the global soft-fruit market. The Dri-fresh Soft-Hold core is a gently-yielding cushioning material which provides the softest support for each berry – giving it the best possible chance of staying in perfect condition.

Anti-fungal options are also available - anti-fungal treatment been shown to extend the shelf life of soft fruit beyond that available with current technologies. Integration of pad and anti-fungal treatment can significantly reduce packaging costs for growers and distributors.

The product complement an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and, Dri-Fresh Fresh-Hold pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve – all of which Adam would be available to discuss with any interested companies while at Fresh Summit.

“The concept of our fresh produce range is simple,” added Adam, “We want customer’s fruit or vegetables to arrive with them in the best possible condition. For this they need the ultimate protection – and our range of packaging solutions offers that.”

Adam’s visit to Fresh Summit will be followed by a visit to Santiago, Chile, where he will be attending PMA’s Fruittrade Latin America Show from November 12th-13th.

For more information, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.. Please contact Adam directly if you wish to make an appointment to meet at PMA Fresh Summit.

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Thinking-FruitAndVeg.com is part of Sirane Ltd
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