Shelf-life the hot-topic at Fruit Logistica 2015


Gillian Carter, Adam Green & Veronique Richard at Fruit Logistica.

THE industry’s need to increase the shelf-life of fresh fruit and vegetables and reduce wastage meant Sirane had a very busy few days at Fruit Logistica 2015 in Berlin last week.

Fruit Logistica – Europe’s biggest and most popular fresh produce show – was at Messe Berlin in the German capital from February 4-6, and Sirane was very busy.

Sirane offers a range of fresh produce packaging solutions which can help protect produce during transportation and extend shelf-life – all of which were exhibited.

Gillian Carter, who heads up our fresh produce sales, said: “Shelf-life and protection of fruit and vegetables is vital to the industry, and even a few days can make such a difference. If more produce can reach the shelves in a saleable condition, and it lasts longer on the shelf when it gets there, then far less is wasted in the supply chain, and profitability increases.

“Fruit Logistica saw a constant stream of potential customers interested in the many solutions we are able to offer, and a number expressed an interest in beginning trials. We also had a number of distributors looking to take our products into particular markets.

“From absorbent cushioned pads for soft fruit through to shelf-life extending bags and films, we have a range of solutions that can make a big difference in the supply chain.”

One product that we expected to generate plenty of interest, and it did, is Sirane’s new Dri-fresh Soft-Hold pad which combines the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation.

“Soft fruit is often transported huge distances globally,” said Gillian Carter, “and so protecting the fruit is vital. The more fruit that arrives at its destination in perfect condition, the better it is for everyone involved in the supply chain, as far less fruit gets wasted.

“Sirane can offer the ultimate protection, cushioned protection alongside absorbency – we can even integrate ethylene absorbency and anti-fungal options if required. A number of visitors to the stand loved the product, and could see the difference it could make.

“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the packaged fruit that extend shelf-life.”

Other products in the Sirane fresh produce packaging range include standard Dri-Fresh Fresh-Hold pads, offering absorbency, ethylene absorbency and anti-fungal options if required, and labels which can be hidden in a pack and absorb unwanted ethylene.

We also have our Sira-Flex Resolve range. Sira-Flex Resolve is a range of films, bags and pallet liners for extending the shelf-life of fruit and vegetables. It is 100% sustainable, 100% compostable, and can significantly extend the shelf-life of many products.

Simon Balderson, Sirane MD, said: “Sira-Flex Resolve is a breathable film, made from a natural biopolymer. If you are looking for ways to increase the shelf-life of your produce, either in the supply chain or on the shelf, then this is a film that you should be taking a look at.

“Sira-Flex Resolve always generates a lot of interest, because it is such an incredible material, and Fruit Logistica was no different. Again, we had a number of companies looking to trial the product in their own supply chain, which we actively encourage.”

For more information, visit or email This email address is being protected from spambots. You need JavaScript enabled to view it.. Sirane’s next trade show is Packaging Innovations at the NEC, Birmingham, from February 25-26.