OVERSEAS: Greece is the word for new international food packaging distributor

KAPELIS Packaging is the latest addition to the Sirane network of agents and distributors – with the aim of taking our food packaging products into the Greek market.

Kapelis Packaging are suppliers of both packaging machines and packaging consumables into the food industry, with products sold including trays, films and pouches – so Sirane’s product range is a great fit, which will allow them to increase their portfolio.

Sirane has a number of food packaging specialisms, including absorbency, shelf-life, ovenable and microwaveable bags, susceptors and many other packaging solutions. Products supplied into the fresh produce sector include absorbent fruit pads, anti-bacterial absorbent pads, cushioned pads and shelf-life-extending breathable packaging films..

Simon Balderson, Sirane MD, said: “We are very much looking forward to working with Kapelis Packaging, as their company offers us great potential in an area we don’t yet cover.

“Kapelis will be not only taking products already sold in the region, but also new innovations and technologies currently unknown in the area – an exciting venture and an opportunity that I am sure the Kapelis Packaging team are in a position to make the most of.”

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural, and a number of agents and distributors across the world.

Products that Kapelis will offer the Greek market include absorbent pads for meat, fruit, poultry and seafood, anti-microbial pads, ovenable absorbent bags, oven/BBQ bags, steam-cooking bags for oven/microwave, boneguard protection for meat, and much more.

To contact Sirane call +44 1952 230055 or email sales director Jeremy Haydn-Davies at This email address is being protected from spambots. You need JavaScript enabled to view it.. To contact Kapelis in Greece, email George Tsitsis on This email address is being protected from spambots. You need JavaScript enabled to view it., call +30 210 6028770 or visit the company’s website which is www.kapelis.gr 

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SUBTROP: Sirane Southern Africa exhibiting at sub-tropical fruit show

SIRANE Southern Africa’s team are exhibiting their range of fruit packaging solutions at Subtrop 2017 – the flagship event for the sub-tropical fruit industry in the region.

The Subtrop Marketing Symposium draws growers, packers, processors and exporters in the subtropical fruit and nut industries – and has been growing year on year as a show.

Stacey Loader, director of Sirane Southern Africa, said: “We’ve had some excellent results in terms of shelf-life extension for sub-tropical fruits using Sirane’s absorbent packaging range.

“Sub-tropical fruits – such as papaya, lychees, mangoes and avocadoes – are often exported vast distances – and so shelf-life is a very important factor in the supply chain.

“Sirane’s absorbent fruit pads, which include ethylene absorbent options and anti-bacterial / anti-microbial options, can make a real difference to shelf-life actually achieved.

“Anyone attending the symposium is welcome to discuss this more on our stand and find out more about how incorporating out fruit packaging products can help your business.”

The Subtrop programme includes a broad range of topics, ranging from the economic outlook of the industry to promotion and an insight into the international trade.

The Subtrop Marketing Symposium takes place on Wednesday, November 8, at the Ingwenyama Conference and Sport Resort, White River, South Africa.

For more information on Sirane’s food packaging range, email This email address is being protected from spambots. You need JavaScript enabled to view it.. To contact Sirane Southern Africa, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call +27 (0)21 556 2949.

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FRUIT FOCUS: Shelf-life extension hot topic at popular fruit show

Sirane's stand at Fruit Focus 2017

EXTENDING the life of packaged fresh produce was a hot-topic at this year’s Fruit Focus.

And with Sirane offering a range of innovative fruit & vegetable packaging solutions – including absorbent fruit pads, cushioned absorbent pads for soft-fruit, fruit pads offering ethylene absorbency, breathable packaging films, and absorbent crepe packaging – as well as the innovative Life+ packaging system - Sirane’s stand was kept busy.

Fruit Focus – held in East Malling, Kent, on July 19th – is one of the fruit industry’s most popular gatherings, and the perfect place to show off our full fruit-packaging range.

Karl Heggarty, sales manager for fresh produce, said: “We always enjoy Fruit Focus, it is a great event and a good place to catch up with some familiar faces from the industry – and of course a great opportunity to show our packaging solutions to some new faces.

“Shelf-life extension seemed a hot-topic at this year’s Fruit Focus, and of course extending the life of fruit and vegetables is one area where Sirane has plenty of expertise.”

Italian packaging supplier Ilip’s Life+ packaging system combines an anti-mist punnet, an absorbent pad supplied by Sirane and a packaging film – and has shown significant shelf-life extension. The Life+ system is suitable for use with a wide range of fruits.

Meanwhile Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer outstanding protection.

With shelf-life extension a real driver within the industry at the moment – because of the potential savings – ABV also provoked plenty of interest among visitors to the stand.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.

Sirane’s Dri-Fresh Soft-Hold absorbent cushioned pads are already being shipped in large quantities to berry producers across North and Central America – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company’s specialisms include absorbent solutions.

For more information on our fruit packaging range email This email address is being protected from spambots. You need JavaScript enabled to view it..

Our next trade show in the fresh produce sector is Aneberries in Guadalajara, Mexico (August 9-11), where Sirane North America will have a stand. For more information on Sirane North America, or to make an appointment, email This email address is being protected from spambots. You need JavaScript enabled to view it.

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SHROPSHIRE BUSINESS AWARDS: Sirane shortlisted for export award

Sirane is a finalist in the Shropshire Business Awards

SIRANE has been shortlisted for the International Trade Through Export award in the Shropshire Business Awards organised by the Shropshire Chamber of Commerce.

The company now exports across the globe, and earlier this year the food packaging division’s export sales exceeded domestic UK sales for the first time the company’s history.

We’re exporting as far afield as New Zealand, and to countries as varied in size as the US and Liechenstein, with many export products sold into the fruit sector.

Simon Balderson, Sirane MD, said: “Our export business has been steadily growing for a number of years, and we’ve had a number of people, both as agents/distributors and here in Telford, working hard on introducing our products to new markets overseas, particularly packaging solutions for fruit.

“We’re now starting to see the fruits of our labour, with well-established regular overseas trade in around 25 countries, and orders also coming in from many more nations.

“Food may be very different across the world, and the supply chains may vary in the way they work, but ultimately the problems experienced are often similar. Effective packaging solutions, shelf-life extension, convenience for the consumer…. everyone wants the same.”

Sirane is also expanding its international presence in other ways. Additional manufacturing is already operational in Antalya, Turkey and Guadalajara, Mexico, and within the next month a third overseas site, close to the Russian capital Moscow will also begin manufacturing.

We also have companies successfully established in South Africa and Poland.

Sirane is an innovative food packaging development-to-manufacture company, with vast expertise in absorbency and material science, selling packaging solutions including absorbent pads, oven and microwave-ready packaging, protective packaging and more. The company also has a medical division – Enaris – and a horticultural division.

Product developments such as cushioned absorbent pads for soft-fruit and anti-microbial absorbent packaging have helped generate significant interest from overseas buyers.

The Shropshire Business Awards finals will be held on Friday, June 23rd at the International Centre, Telford. 2017 is the 17th time the popular awards have been held.

For more information, visit our website www.sirane.com or call +44 1952 230055.

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Life+ packaging system for fresh produce wins gold award at Macfrut

AN innovative fruit packaging solution which uses shelf-life extending technology from Sirane was awarded a prestigious gold award at the recent Macfrut show in Italy.

Sirane has been working alongside Italian firm Ilip in creating a complete packaging system – Life+ - which was unveiled at Fruit Logistica in Berlin at the start of the year.

Karl Heggarty, Sirane sales manager for fresh produce packaging, said: “Life+ offers shelf-life extension by combining various elements into one complete packaging solution, including the anti-mist punnet tray, packaging films and absorbent technology.

“We offer the absorbency, with options including anti-bacterial and ethylene absorbency, both of which can have a positive impact on the shelf-life of soft and delicate fruits.

“Macfrut capped a busy few months for the team behind the Life+ project, as since the turn of the year they’ve also been to Fruit Logistica in Berlin and Berry Congress in Rotterdam.

“This award shows how good the product is, and is well deserved by the Ilip team.”

Macfrut, a popular international produce exhibition show, was held in Rimini, Italy, from May 10-12. The Macfrut gold medal, awarded by the L’Informatore Agrario and Cesena Fiera, is awarded by a jury of industry experts for the most significant technical innovations in terms of environmental and economic sustainability and improvement in product quality.

Roberto Zanichelli, Ilip sales and marketing director, said: ““Life+ has been gathering substantial positive reactions from our partners and from the sector in general.

“This is proof of the impact our project will have on product shelf life and on the maintenance of freshness when it comes to delicate products, such as berries, strawberries, cherry-tomatoes and grapes, on which tests have been very successful.”

Sirane manufactures a range of fruit packaging solutions, including absorbent pads, cushioned fruit pads, anti-microbial pads and pads with ethylene absorbency.

We also offer a range of shelf-life extending breathable bags and films.

Sirane also opened additional manufacturing recently in Guadalajara, Mexico, in the heart of the country’s berry growing region – meaning growers can work with a local supplier.

For more information, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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Sirane Ltd, European Development Centre, Stafford Park 6, Telford, Shropshire, TF3 3AT
Telephone: +44 1952 230055
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